This project shows the development process of a detailed prototype of a new responsive website for a physician website development and marketing company. The company needed to revamp their entire business model to account for new competition into their vertical (physician website design and marketing), as well as refresh their online presence, in both their own user experience and user interface design. The stakeholders indicated that they believed a subscription-based model for website design, development and maintenance is now preferable to their then one-time design and development model.
In addition to stakeholder research, I conducted in-person and remote user interviews, as well as reviewed customer service tickets and requests to uncover what preferences users had in hiring and retaining a web design company. I developed multiple wireframe and prototypes through the UI concept stage and requested feedback on the designs from 5 user volunteers. I assisted in organizing and leading usability tests on hi-fidelity mockups to determine if the proposed user journeys met the needs and desires of the users, as well as to validate the stakeholders’ vision of the site.
User research indicated that users desired a cleaner look-and-feel to the site, and did prefer (and expected) a subscription-based website design, development and maintenance plan. The site is fully responsive, highly secure, and has a user-focused platform, which allows the visitor to intuitively view the services and make a purchase, with minimal effort. The site boasts a simplistic UI—complete with sleek tile layouts and streamlined navigation—highlighting the most relevant and popular products.