All of these sites are created using WordPress, but I customize the software like crazy and install various plugins, depending on what the purpose of the site is. There are no extra plugins installed that will drag the site loading speed down. I also take care to install search engine friendly plugins and work with the clients to tweak the site pages to be SEO friendly. All sites have Google webmaster codes installed, are tested to be sure they are mobile friendly and developed to pass Google’s Page Speed test with a “green” score. In most cases I utilize Amazon as a CDN (content delivery network), so that the images load fast and are optimized for all displays. These are all minimum design features, and many times there are other enhancements, … again, depending on the purpose and goals of the site.